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Introduction of Durable Manufacturing Limited
Durable manufactures a broad range of home appliances including products for personal care (Home and professional use), kitchen, seasonal products, garment care, environmental care, oral hygiene, electrical, and pet care for major retailers in US such as Walmart, Kmart and Target as well as other chained retailers nationwide. We are partnering with some of the largest companies established distributing channels for Durable made products to North America, Latin America, Europe, Asia and Australia. The products are manufactured under more than 30 international brands such as Windmere, Belson, Black & Decker, Home Cafe, Littermaid, Oreck, Waterpik, Hayward, First Alert, Simply & Basic and others.
Currently, we have four manufacturing plants in Shajing town, Shenzhen, China and our sales and marketing office is located in Tsim Sha Shui, Hong Kong. The space of our plants occupies 2,300,000 square feet with a strong work force of 8500 people. By the end of 2005, the annual sales turnover is $115 million USD.
Durable was established in 1967, which was the first group of foreign investors investing in China after China announced Open-door policy. The named the factory ¡§Durable¡¨ because they regarded high quality as the successful factor of their electrical products. The products manufactured were to be long-lasting and reliable.
After all these years in appliances business, now we are teaming up with our long term business partners such as Applica, Hayward, Oreck and Waterpik together we have transformed into a world class manufacturer of household products.
We truly believe:
£» Quality is our main objective
£» Lean production guarantees cost efficiency
£» On-time delivery is above all
We fly with the wings of an eagle to reach high in the sky. Since our family at Durable has successfully weathered many storms for more than 30 years, we are 100% confident that we will success in meeting the challenges that lie ahead.
Milestone of Durable Manufacturing Ltd
| Date | Event |
| 1967 | Durable was established with only 15 employees and less than 2,000 square feet of factory space |
| 1972 | Durable exported the first lot of hair dryers to the USA and sales increased to $500K US dollars |
| 1979 | Durable employees increased to 3,000 and factory premises expanded to 200,000 square feet |
| 1980 | Durable was one of the first factories in China to export UL approval hair dryers |
| 1984 | The fan factory was set up in Shajing, Shenzhen |
| 1988 | Factories in China were expanded to 1.5 million square feet, employing 11,000 workers in 4 plants Annual sales turnover increased to $130 million US dollars |
| 1992 | Factories occupied 180,000 square feet in Hong Kong and 2 million square feet in Shaijing, Shenzhen |
| 1994 | Durable received ISO9002 certification |
| 1996 | Durable was awarded ¡§Excellent Performance for Foreign-invested Company in Guangdong Province ¡¨ by Premier Mr. Li Peng Pro-Engineer stations were installed to strengthen CAD/CAM integration |
| 1997 | New factory expansion in Sun Kiu factory Rapid Prototyping Machine (FDM) had been installed to reduce the lead-time of product development Successful year of annual sales exceeded $150 million US dollars. Durable achieved a record production value of $17 million US dollars The total factory space had been expanded to 2.5 million square feet and the workforce was 15,000 employees |
| 1999 | New 5-storeyed building in Man Cheung Po factory occupies 320,000 square feet |
| 2004 | ETI bought out entire operation of Durable Manufacturing Ltd |